How many web pages should your website have?

The standard website for the majority of small to medium-sized businesses is 8 pages. There is a belief that the number of web pages that a website has can result in an increase in rankings. Rankings can be increased by increasing the web pages on your website, however, when it comes to truly ranking well within search engines and surpassing your competition, search engines favour quality over quantity. Before determining the number of web pages you would like your website to have, the Bloomtools team recommends, focusing on your branding communications, your products and services and your content. 

Focus on Domain Authority Vs. Pages

Domain authority describes the trust that search engines attribute to your brand and website which is deciphered by the quality and consistency of your online content. Before expanding your web pages and increasing your content, it is recommended to ensure that every piece of content that you execute is accurate to your service offerings, your products, your current mission statement and your future goals. If the content that you produce is misaligned with your brand, rather than increasing your rankings, this additional content will not only affect your rankings negatively but will also impact your reputation and online authority. 

One-page Websites

One pager, single scroll, or a landing page website, these forms of websites have several names and are notorious for targeting a specific target audience within a specific location. One-page websites are beneficial for organizations that do not have a lot of content but want their SEO and search rankings to perform well. By placing all of your content within a single landing page, rather than having multiple web pages with short content, or unnecessary information that does not necessarily relate to your brand and products/ services, you can focus all of your crucial content and allow that content to shine. 

How Many Pages Should Your Website Have?

If you are wondering how to generate more leads, or why some web pages have less traffic than others, that question can be answered by how searches are performed. You’re walking down the street, suddenly you have a craving for a snack, or you may be driving in your car and remember that your lease is up and it is time to browse the market. Whatever situation inspires a purchase decision, your next move will likely be to perform a web search. When searching for a specific product or service, this is where SEO comes in, by having your product and service name associated with all of your corresponding website pages, once a customer performs a search they are guaranteed to land on your website. 

Now imagine performing the search while in the need stage, your craving coffee and quickly want to grab one before your next meeting. After searching for a coffee shop on Google, you land on a page that does not provide contact information, a menu, or a way to purchase the coffee. It is likely that rather than search through multiple web pages you will just look up another place, as time is of the essence for our mid-day Americans. 

This is the same mentality to consider when deciding on your web pages. If you have quality content that can quickly rectify the need while answering the questions that a consumer seeks in regards to your products and services, then include the web page. Otherwise, we recommend a one-pager. For more information on web pages and websites, contact us today!