Send personalised emails or create a task for a team member automatically when a lead stage changes or a contact performs an action, such as purchasing something on your website or filling in a form.
For instance, when a lead becomes a customer you could automatically send a personalised welcome email and a task for someone to call the client to start the project just by changing the status of the lead to "won".
 "Five Ways to Write Great FAQs and Turn Website Visitors Into Customers")
 "Recognize Your Strengths: How to Set Yourself Apart from Other Buyers Agents Online")
 "Is Your Website Promoting Your Business Well? Key Elements to Update Regularly for Success")
