Marketing Stories: Our Favourite Superbowl 2020 Ads
Posted by Boaz Willinger
on 10 February 2020
 "Marketing Stories: Our Favourite Superbowl 2020 Ads")
Story telling is engrained in our human DNA. We've been telling stories for thousands of years, and while some have transcended generations (...
| Posted in:Video AdvertisingBranding |
Looking Ahead to Paid Search Advertising Changes in 2020
Posted
on 15 January 2020
 "Looking Ahead to Paid Search Advertising Changes in 2020")
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, a...
| Posted in:Pay Per ClickOnline Marketing |
Understanding BERT - Google's Search Algorithm Update
Posted by Boaz Willinger
on 19 December 2019
 "Understanding BERT - Google's Search Algorithm Update")
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the ...
| Posted in:Search Engine OptimizationOnline MarketingWebsite Performance |
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