Why Your Website Needs a Good CMS (Content Management System)

Posted on 26 April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsiteWebsite Performance   Comments

Is Your Website SSL-Secured?

Posted on 27 March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
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Email Marketing for Alexa: A Guide to Adaptation

Posted on 26 February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in:NewsEmail MarkertingCustomer Engagement   Comments

Making Connections (and Sales) with Valentine's Day Marketing

Posted on 13 February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Business DevelopmentBrandingWebsite Performance   Comments

Marketing Trends to Watch for in 2019

Posted on 29 January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments

The Top 3 Web Design Trends of 2019

Posted on 12 December 2018
The Top 3 Web Design Trends of 2019
New year, new website design trends. Make sure your next website features these in-demand web design trends of 2019, including the best web design software and speed optimization.
Mobile First Web Design In 2018, 52 per cent of global web traffic was mobile. Not only does the averag...
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6 Reasons Why Bloomtools is Your Perfect Web Partner

Posted on 14 November 2018
6 Reasons Why Bloomtools is Your Perfect Web Partner
We know the web world can be confusing with all kinds of buzz words being thrown around. During the discovery stage, lots of different companies may try to sway your decisions in one direction or another - probably one that fits their particular offering, and bank on the fact that you may be o...
Posted in:Behind the ScenesWeb Development   Comments

How to Rank on Google: Understanding the SERP

Posted on 17 October 2018
How to Rank on Google: Understanding the SERP
Congratulations, you've launched your new website! Now what? The website development process is well documented and is so tightly organized that it's hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you've purchased f...
Posted in:Search Engine OptimizationOnline MarketingContent MarketingWebsite Performance   Comments

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How many web pages should your website have?

Posted by Bloomtools Canada on 27 October 2022
How many web pages should your website have?
The standard website for the majority of small to medium-sized businesses is 8 pages. There is a belief that the number of web pages that a website...
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How PPC helps you reach your target audience

Posted by Bloomtools Canada on 22 September 2022
How PPC helps you reach your target audience
You know that your website is valuable, but you crave deeper website data to gain the most out of your investment. Your last digital marketing camp...
Posted in:Search Engine MarketingPay Per ClickOnline Marketing   Comments

What is SEO?

Posted by Bloomtools Canada on 23 August 2022
What is SEO?
Whenever this term is mentioned, others speak highly of its value and return on investment. What exactly is Search engine optimization? In this pos...
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