Defining Your Target Audience in 5 Easy Steps

Posted by Boaz Willinger on 29 May 2017
Defining Your Target Audience in 5 Easy Steps
When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than others. These businesses manage to capture their target audience because they focus their energies into the niche of that audience. Rather than trying ...
Posted in:Online MarketingCustomer EngagementWebsite Performance   Comments

Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention

Posted by Boaz Willinger on 26 April 2017
Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention
(Vaughan, Ontario) Monday, April 26, 2017 - Bloomtools Canada was honoured to be a recipient of the Franchisees' Choice designation on April 3, 2017 during the Gala Awards Presentation at the 26th annual Canadian Franchisee Association (CFA) National Convention in Niagara Falls, Ontari...
Posted in:FranchisingBusiness DevelopmentNews   Comments

6 Spring Cleaning Tips for your Website

Posted by Boaz Willinger on 24 April 2017
6 Spring Cleaning Tips for your Website
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in:Online MarketingContent MarketingBrandingWebsiteSocial Media   Comments

Email Marketing Anti-Spam Guide

Posted by Boaz Willinger on 24 March 2017
Email Marketing Anti-Spam Guide
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in:Email MarkertingCustomer EngagementNews   Comments

Writing Email Titles to Improve Open Rates

Posted by Boaz Willinger on 27 February 2017
Writing Email Titles to Improve Open Rates
Your e-mail's subject line is more important than its content. Don't get us wrong, we're not undermining the merit of content by any means. Your visuals could be stunning, your body copy could be mesmerizing! Your content could truly be the driving force that pushes your reader...
Posted in:Email MarkertingBusiness DevelopmentBranding   Comments

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How to put a COVID-19 notification on your website

Posted by Bloomtools Canada on 2 April 2020
How to put a COVID-19 notification on your website
Whether your team is working remotely, you have a physical location still open for business, you're currently meeting or visiting clients, or...
Posted in:WebsiteNews   Comments

Coronavirus: How to prepare your business and staff to work from home

Posted by Bloomtools Canada on 1 April 2020
Coronavirus: How to prepare your business and staff to work from home
The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific...
Posted in:News   Comments

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted by Boaz Willinger on 9 March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one stap...
Posted in:BloggingSearch Engine Optimization   Comments
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