Posted in Online Marketing
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Posted by Boaz Willinger
24
February 2020
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You'd be stating the obvious.
For that reason alone, organizations often miss out on other PPC networks that could generate a sizeable ROI.
At Blo...
Posted in:Pay Per ClickOnline Marketing |
Looking Ahead to Paid Search Advertising Changes in 2020
Posted
15
January 2020
Paid search marketers said goodbye to fan favourites accelerated delivery, close variants expansion (again), position-based bidding strategies, and the average position metric in 2019.
However, with the following paid search marketing changes coming in 2020, it's an exciting time for mark...
Posted in:Pay Per ClickOnline Marketing |
Understanding BERT - Google's Search Algorithm Update
Posted by Boaz Willinger
19
December 2019
In late October 2019, Google released BERT, their newest search algorithm update. This update is changing the way search engines operate and the results it serves users. BERT is ushering in a new age of search that you need to take note of.
So, what is BERT? Where did the BERT framework come ...
Posted in:Website PerformanceSearch Engine OptimizationOnline Marketing |
6 of our Favourite Viral Trends of 2019
Posted by Boaz Willinger
9
December 2019
Nothing brings people together like a good internet viral trend or video.
Whether it brings tears, laughter, or some good ol' fashioned keyboard rage, viral trends are a supernova: It's seen everywhere, all the time, only to disappear and make way for the next online sensation.
With...
Posted in:Social MediaOnline Marketing |
Is Your Website Black Friday Ready?
Posted by Boaz Willinger
8
November 2019
Even ecommerce businesses aren't safe from the onslaught Black Friday brings every November. During your Black Friday online sale (you're having a sale, aren't you?), you can expect a wave of shoppers clambering through your digital shelves for deals they've waited all year for....
Posted in:WebsiteOnline Marketing |