XLNC Residences is a property management company located in Detroit, Michigan. XLNC had no website prior to working with Bloomtools. Their goal was to have a website built that would look professional, and showcase the properties and pricing. Additionally, they needed to rent out all the apartments located on the three properties by getting interested parties to fill out the online application
CHALLENGE
- No previous online presence or form of advertising
- Building under new management (no referrals)
- Rent out all units for the three properties in Detroit
- Device limited target demographic (mobile)
- Limited manpower to manage web presence
- Many vacancies and unsuited tenants
ACTION TAKEN
- New website design on Bloomtools platform
- Mobile website
- Added SEO optimization meta data
- Built a social presence on Facebook
- Created Facebook advertising campaign targeting niche market via location, education, income, device and interests
RESULT
- 40% of website traffic from social media
- 62% of goal completions (application or contact from social media
- 63% of traffic from mobile devices
- 85% of goal completions from mobile devices
- Increased occupancy and improved the quality of tenants
XLNC Residences continues to advertise online through Facebook advertising in order to boost brand recognition, engage with current and potential residence, and drive targeted traffic back to the "properties" page on the XLNC website. The website provides potential residences with all the information they need to apply for an apartment as well as contact XLNC for additional questions. the website has streamlined the application process as well as maintenance requests, thus reducing administrative costs.
All I can say is I am so happy I found Bloomtools! They are quick and efficient when responding to my requests, and most importantly, they are getting me results.
- XLNC Residences
