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What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada on 11 September 2020

What is Retargeting and Should You Be Leveraging It?

Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...

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Posted in:Search Engine Marketing Online Marketing

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada on 28 August 2020

What is E-A-T? (and Why it's important for SEO)

What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website...

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Posted in:Search Engine Marketing Internet Marketing Search Engine Optimization Business Development

A Brief Guide to Online Customer Service Tools

Posted by Bloomtools Canada on 17 August 2020

A Brief Guide to Online Customer Service Tools

Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences ...

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Posted in:Customer Engagement Business Development

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