Bloomtools Blog

29
June 2017

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in:Video AdvertisingCustomer EngagementBrandingSocial Media  Comments__
29
May 2017

Defining Your Target Audience in 5 Easy Steps

Posted by Boaz Willinger
Defining Your Target Audience in 5 Easy Steps
When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than others. These businesses manage to capture their target audience because they focus their energies into the niche of that audience. Rather than trying ...
Posted in:Online MarketingCustomer EngagementWebsite Performance  Comments__
26
April 2017

Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention

Posted by Boaz Willinger
Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention
(Vaughan, Ontario) Monday, April 26, 2017 - Bloomtools Canada was honoured to be a recipient of the Franchisees' Choice designation on April 3, 2017 during the Gala Awards Presentation at the 26th annual Canadian Franchisee Association (CFA) National Convention in Niagara Falls, Ontari...
Posted in:FranchisingBusiness DevelopmentNews  Comments__
24
April 2017

6 Spring Cleaning Tips for your Website

Posted by Boaz Willinger
6 Spring Cleaning Tips for your Website
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in:Online MarketingContent MarketingBrandingWebsiteSocial Media  Comments__
24
March 2017

Email Marketing Anti-Spam Guide

Posted by Boaz Willinger
Email Marketing Anti-Spam Guide
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in:Email MarkertingCustomer EngagementNews  Comments__

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Coronavirus: How to prepare your business and staff to work from home

Posted by Bloomtools Canada on 1 April 2020
Coronavirus: How to prepare your business and staff to work from home
The recent announcements by the World Health Organization designating the COVID-19 Virus (Coronavirus) a global pandemic and calling for specific...
Posted in:News   Comments

SEO Metadata: The Importance of a Click-Worthy Meta Description

Posted by Boaz Willinger on 9 March 2020
SEO Metadata: The Importance of a Click-Worthy Meta Description
Even among the knick knacks and patty whacks added to Google's search engine results pages (SERPs) over the years, there's still one stap...
Posted in:BloggingSearch Engine Optimization   Comments

The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)

Posted by Boaz Willinger on 24 February 2020
The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)
Claiming Google and Facebook hold something of a monopoly on the pay-per-click (PPC) industry would be like saying sandwiches are delicious. You&...
Posted in:Pay Per ClickOnline Marketing   Comments
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