Bloomtools Blog
29
June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
Posted by Boaz Willinger
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising.
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Posted in:Video AdvertisingCustomer EngagementBrandingSocial Media |
29
May 2017
Defining Your Target Audience in 5 Easy Steps
Posted by Boaz Willinger
When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than others.
These businesses manage to capture their target audience because they focus their energies into the niche of that audience. Rather than trying ...
Posted in:Online MarketingCustomer EngagementWebsite Performance |
26
April 2017
Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention
Posted by Boaz Willinger
(Vaughan, Ontario) Monday, April 26, 2017 -
Bloomtools Canada was honoured to be a recipient of the Franchisees' Choice designation on April 3, 2017 during the Gala Awards Presentation at the 26th annual Canadian Franchisee Association (CFA) National Convention in Niagara Falls, Ontari...
Posted in:FranchisingBusiness DevelopmentNews |
24
April 2017
6 Spring Cleaning Tips for your Website
Posted by Boaz Willinger
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
Posted in:Online MarketingContent MarketingBrandingWebsiteSocial Media |
24
March 2017
Email Marketing Anti-Spam Guide
Posted by Boaz Willinger
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
Posted in:Email MarkertingCustomer EngagementNews |