Bloomtools Blog

As all reporters know, information gathering is the first and most critical step to take when developing a story. They use the 5W formula, standing for Who, What, Where, When and Why. Just like the news, your website must tell a great story with all the details to get and keep the attention of yo...

The great thing about the Internet is that company websites can be built by anyone. The bad thing is that company websites can be built by anyone. You can hire your friend's nephew, who did a site for his school band, or you can spend millions. But whatever way you go, you need to ensure ...

Google Analytics is a free web analytics tool that provides data about your website, and digital marketing efforts. It allows you to track all the traffic on the website, and what sources directed that traffic. So, how does this help your business? By utilizing the five Google Analytic...

Many companies use the basic social media platforms as part of their social media strategy (think Facebook, Twitter, LinkedIn, Google+) but there's an unexpected social media platform companies have begun using to win business: Pinterest. That's right! Pinterest isn't just for ...

Just like the colours of rooms in our homes or offices, website colours evoke emotions and feelings. Your website colours schemes should reflect what your business does, who your target audience is, and what emotions you want your customers to feel and associate with your brand. Below we brie...