SSL Certificates : Google's New Mandate

Posted by Boaz Willinger on 19 October 2017
SSL Certificates : Google's New Mandate
  Google's never-ending push for security and serving relevant content has led them to push harder for website owners to secure their online properties. In September, Google rolled out an alert to site owners that haven't implemented SSL certificates stating that their website...
Posted in:Behind the ScenesSearch Engine OptimizationWeb DevelopmentWebsite Performance   Comments

SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger on 26 September 2017
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization&nb...
Posted in:Search Engine OptimizationPay Per ClickOnline Marketing   Comments

12 Easy SEO Tips to Boost your Website's Ranking

Posted by Boaz Willinger on 30 August 2017
12 Easy SEO Tips to Boost your Website's Ranking
Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it's all fun and games until SEO enters the stage. Once the topic of SEO reaches the table, some squirm uncomfortably at this intangible concept. ...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments

All You Need to Write a Blog

Posted by Boaz Willinger on 27 July 2017
All You Need to Write a Blog
If you're already a Bloomtools customer, then you know that we reallllyyyy love blogs, and the value they serve for your business. It builds credibility for prospective clients by showcasing expertise and personality, it's perfect for SEO, and it provides practical content that keeps y...
Posted in:BloggingContent Marketing   Comments

15 Canada 150 Campaigns - Best of Emotional Marketing

Posted by Boaz Willinger on 29 June 2017
15 Canada 150 Campaigns - Best of Emotional Marketing
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising. ...
Posted in:Video AdvertisingCustomer EngagementBrandingSocial Media   Comments

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Free Online Business Courses for Entrepreneurs | Bloomtools

Posted by Bloomtools Canada on 14 April 2020
Free Online Business Courses for Entrepreneurs | Bloomtools
As the world shifts beneath our feet and the business landscape drastically changes by the minute, there has never been a more unique opportunity...
Posted in:Lead GenerationSearch Engine OptimizationPay Per ClickOnline MarketingBusiness Development   Comments

How to pivot your business to create more cash flow

Posted by Bloomtools Canada on 10 April 2020
How to pivot your business to create more cash flow
11+ thought provoking strategies to make money right now The market is different and will be for a while, and if your revenue is dropping you n...
Posted in:Business DevelopmentNews   Comments

Creative Ways Businesses Are Adjusting During the COVID-19 Times

Posted on 5 April 2020
Creative Ways Businesses Are Adjusting During the COVID-19 Times
It goes without saying that times are different. They're also incredibly uncertain - especially for businesses. Maybe the thought has crossed...
Posted in:Lead GenerationInternet MarketingEmail MarkertingNews   Comments
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