Posted in Website Performance

How to Rank on Google: Understanding the SERP

Posted by Boaz Willinger
17
October 2018
How to Rank on Google: Understanding the SERP
Congratulations, you've launched your new website! Now what? The website development process is well documented and is so tightly organized that it's hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you've purchased f...
Posted in:Search Engine OptimizationOnline MarketingContent MarketingWebsite Performance   Comments__

Marketing Tools 101 : What You Need In Your Marketing Backpack

Posted by Boaz Willinger
20
August 2018
Marketing Tools 101 : What You Need In Your Marketing Backpack
When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies. In the spirit of the most wonderful time of the year (for parents), we'...
Posted in:Business DevelopmentWeb DevelopmentWebsite Performance   Comments__

Google Chrome 68 - Putting the S in HTTPS

Posted by Boaz Willinger
28
May 2018
Google Chrome 68 - Putting the S in HTTPS
In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.  In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...
Posted in:Search Engine OptimizationWebsite PerformanceNews   Comments__

3 Ways Consumer Psychology Can Drive Conversions

Posted by Boaz Willinger
25
April 2018
3 Ways Consumer Psychology Can Drive Conversions
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour. That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in:Customer EngagementBrandingWeb DevelopmentWebsite Performance   Comments__

Alexa, How Does Voice Search Differ from Text Search?

Posted by Boaz Willinger
26
March 2018
Alexa, How Does Voice Search Differ from Text Search?
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop. If you're a kid, Alexa or Google Home has probably made annoying your...
Posted in:Search Engine OptimizationContent MarketingWebsite Performance   Comments__

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How Captivating Pictures Can Keep People on Your Website

Posted by Bloomtools Canada on 31 March 2023
How Captivating Pictures Can Keep People on Your Website
As a website expert, I know firsthand how important it is to make a website that looks good. High-quality images can make all the difference in get...
Posted in:Web DevelopmentNews   Comments

Content Inspiration To Drive Customer Engagement

Posted by Bloomtools Canada on 27 February 2023
Content Inspiration To Drive Customer Engagement
In December you decked the halls, in January you rang in the new year, now comes February which is associated with Valentine's day and the mont...
Posted in:Content MarketingNews   Comments

What is Content Writing?

Posted by Bloomtools Canada on 23 December 2022
What is Content Writing?
In the digital age, having a website and a couple of marketing campaigns are not enough to disrupt the competing messages that our target customers...
Posted in:Search Engine OptimizationWeb DevelopmentWebsiteWebsite Performance   Comments
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