Posted in Website Performance
How to Rank on Google: Understanding the SERP
Posted by Boaz Willinger
17
October 2018
Congratulations, you've launched your new website! Now what?
The website development process is well documented and is so tightly organized that it's hard to get lost. The road to success is clearly laid out before you even begin and, depending on the package you've purchased f...
Posted in:Search Engine OptimizationOnline MarketingContent MarketingWebsite Performance |
Marketing Tools 101 : What You Need In Your Marketing Backpack
Posted by Boaz Willinger
20
August 2018
When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies.
In the spirit of the most wonderful time of the year (for parents), we'...
Posted in:Business DevelopmentWeb DevelopmentWebsite Performance |
Google Chrome 68 - Putting the S in HTTPS
Posted by Boaz Willinger
28
May 2018
In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.
In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...
Posted in:Search Engine OptimizationWebsite PerformanceNews |
3 Ways Consumer Psychology Can Drive Conversions
Posted by Boaz Willinger
25
April 2018
Once derided as pseudoscience, consumer psychology has become a cornerstone of marketing theory and it's important to understand how to use psychological principles to influence online consumer behaviour.
That doesn't mean you need a psychology degree or to hop on a therapists'...
Posted in:Customer EngagementBrandingWeb DevelopmentWebsite Performance |
Alexa, How Does Voice Search Differ from Text Search?
Posted by Boaz Willinger
26
March 2018
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop.
If you're a kid, Alexa or Google Home has probably made annoying your...
Posted in:Search Engine OptimizationContent MarketingWebsite Performance |