Send personalised emails or create a task for a team member automatically when a lead stage changes or a contact performs an action, such as purchasing something on your website or filling in a form.
For instance, when a lead becomes a customer you could automatically send a personalised welcome email and a task for someone to call the client to start the project just by changing the status of the lead to "won".
 "Podcasting is on the Rise")
 "Google Currents is Set to Replace Google+ on July 6th")
 "How to Get Your Website Traffic to Convert to a Paying Customer")
