Send personalised emails or create a task for a team member automatically when a lead stage changes or a contact performs an action, such as purchasing something on your website or filling in a form.
For instance, when a lead becomes a customer you could automatically send a personalised welcome email and a task for someone to call the client to start the project just by changing the status of the lead to "won".
 "Marketing Tools 101 : What You Need In Your Marketing Backpack")
 "Why Google My Business is Essential to Small Business")
 "The Forensics of Law Firm Marketing")
