Send personalised emails or create a task for a team member automatically when a lead stage changes or a contact performs an action, such as purchasing something on your website or filling in a form.
For instance, when a lead becomes a customer you could automatically send a personalised welcome email and a task for someone to call the client to start the project just by changing the status of the lead to "won".
 "Why Spend Money On a Website When You Can Make Your Own For Free?")
 "Does Your 'About' Page Say What You're Really About?")
 "Rethinking Your Social Media Strategy")
