Send personalised emails or create a task for a team member automatically when a lead stage changes or a contact performs an action, such as purchasing something on your website or filling in a form.
For instance, when a lead becomes a customer you could automatically send a personalised welcome email and a task for someone to call the client to start the project just by changing the status of the lead to "won".
 "5 Ways to Provide Excellent Customer Service")
 "Why Spend Money On a Website When You Can Make Your Own For Free?")
 "Does Your 'About' Page Say What You're Really About?")
