Bloomtools Blog

26
April 2019

Why Your Website Needs a Good CMS (Content Management System)

Posted by Boaz Willinger
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsiteWebsite Performance  Comments__
27
March 2019

Is Your Website SSL-Secured?

Posted by Boaz Willinger
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
Posted in:Search Engine OptimizationOnline MarketingWebsiteWebsite PerformanceNews  Comments__
26
February 2019

Email Marketing for Alexa: A Guide to Adaptation

Posted by Boaz Willinger
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in:Email MarkertingCustomer EngagementNews  Comments__
13
February 2019

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Business DevelopmentBrandingWebsite Performance  Comments__
29
January 2019

Marketing Trends to Watch for in 2019

Posted by Boaz Willinger
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in:Online MarketingContent MarketingWebsite Performance  Comments__

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How to Deal with Negative Reviews Positively

Posted by Bloomtools Canada on 20 October 2020
How to Deal with Negative Reviews Positively
So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul...
Posted in:Internet MarketingCustomer EngagementBusiness DevelopmentSocial MediaNews   Comments

Are You Keeping in Touch With Your Clients? This is How to.

Posted by Bloomtools Canada on 7 October 2020
Are You Keeping in Touch With Your Clients? This is How to.
68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients? The relationship bet...
Posted in:Lead GenerationInternet Marketing   Comments

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada on 23 September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a suc...
Posted in:Search Engine OptimizationCustomer EngagementBusiness Development   Comments
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