Bloomtools Blog

29
July 2020

7 Reasons Your Business Should be Investing in Google Ads

Posted by Bloomtools Canada
7 Reasons Your Business Should be Investing in Google Ads
Google Ads is Google's wildly successful online marketing prodigy, which revolutionized the pay-per-click (PPC) advertising sphere nearly two decades ago. If you haven't heard of Google Ads, you've no doubt seen one of their ads before - this tool is used by thousands of businesses ...
Posted in:Search Engine MarketingInternet MarketingSearch Engine Optimization  Comments__
15
July 2020

B2B Marketing: How to Host a Webinar

Posted by Bloomtools Canada
B2B Marketing: How to Host a Webinar
Hosting webinars can be an excellent tool to engage your customers, share knowledge about your offerings and brand, and launch any new products or services. While in-person events are out of the question at the moment, engaging your new and existing customers is increasingly important to mainta...
Posted in:Video AdvertisingBusiness DevelopmentNews  Comments__
24
June 2020

Podcasting is on the Rise

Posted by Bloomtools Canada
Podcasting is on the Rise
For businesses new and old, now's the time to take advantage of the growing podcast user base. In less than five years, the podcast industry saw a staggering listenership growth of 70%. Thanks to COVID-19, that number has surged again by another 10% in just a few months - Canadians are now ...
Posted in:Internet MarketingContent Marketing  Comments__
8
June 2020

Google Currents is Set to Replace Google+ on July 6th

Posted by Bloomtools Canada
Google Currents is Set to Replace Google+ on July 6th
While Google's initial attempt at social media, Google+, has now been shut down for over a year (since April 2019), its enterprise-level customers are still taking advantage of G Suite features to this day. On July 6th, however, a new product called "Google Currents," will be taki...
Posted in:Business DevelopmentSocial Media  Comments__
28
May 2020

How to Get Your Website Traffic to Convert to a Paying Customer

Posted by Bloomtools Canada
How to Get Your Website Traffic to Convert to a Paying Customer
Are you getting traffic to your website but have no conversions or your conversions you are getting aren't improving? Have you re-designed your website, put up more content, and still not seeing enough improvement in conversions? It's great to see lots of traffic coming into your websit...
Posted in:Lead Generation  Comments__

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The Unexpected Return of QR Codes

Posted by Bloomtools Canada on 15 June 2021
The Unexpected Return of QR Codes
First used in 1994 by a Japanese automotive company, QR codes have since been leveraged for a variety of purposes. QR (short for Quick Response) ...
Posted in:Behind the ScenesNews   Comments

The Importance of Receiving Google Reviews

Posted by Bloomtools Canada on 28 May 2021
The Importance of Receiving Google Reviews
Getting reviews from your customers and clients has always been a beneficial exercise for business, but today its importance is even greater. The...
Posted in:Customer EngagementNews   Comments

How Long Does SEO Take to Work?

Posted by Bloomtools Canada on 18 May 2021
How Long Does SEO Take to Work?
As a first time client or first time launching a new website you may ask yourself "how long does SEO take?". There is never a simple an...
Posted in:Search Engine Optimization   Comments
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